Conditional printing is an enhanced form of Variable Data Printing. Using the same principle we can apply different images, different messages, product or service offers based given conditions. Customers that have not purchased in a long time will receive a different offer than regular customers or active customers. Different pictures can be used based on the interest that customer expressed for one product versus another. Color, background, sales person information, signatures and picture can also be different based on gender, zip codes, interest or affiliations.

More personal and more relevant conditional printing is key to One-To-One marketing. Customers welcome targeted marketing when relevant and subtle. If the campaign is well designed, purchase intent or redemption will drastically improve return on investment. This is also a perfect solution to establish personal communication with customers. It can also be used in multi-channel communication campaigns.