Variable Data or VDP (Variable Data Printing) has been around for many years. Often a challenge in the 90’s where programming was somewhat complex, software development and lower cost of printing have made the technology ideal for marketing campaigns. Accessible and inexpensive VDP offers far greater results than traditional direct mail.

With greater design possibilities, custom and relevant personal messaging VDP can be used from simple communication to complex conditional marketing where messages, images and offers can be tailored for each customer. With return yielding from 4% to two digits response, VDP is measured in cost per sale as oppose to cost per print.